Social media marketing refers to the process of gaining traffic or attention through social media sites. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness, improved customer service. Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Also it helps build links that in turn support into SEO efforts. Many people also perform searches at social media sites.
Facebook business page
Facebook continues to be the reigning champ of social media sites, as the No.1 spot. Facebook has grown into a venue for businesses to market themselves through interaction with customers and promotion. Whether it’s a big corporation or a small local biz, facebook business page is a powerful marketing tool for businesses – it’s a great space to keep customers informed, develop brand identity, and broaden your reach. It’s a great spot to develop your brand identity and show your corporate responsibilities.
Branding through Twitter
Your Twitter account and profile are the foundation of branding through twitter. It’s your chance to tell your business story to the community. It is important that your twitter presence have the same look and feel as your other online tools. This helps people identify your business and builds trust.
Twitter is a great tool for driving traffic to your business. Twitter helps you to pinpoint potential local customers. One of the great strengths of twitter is the ability to focus on people in your own backyard. Most businesses need local customers. You can use twitter to help you find potential customers locally to your business.
YouTube’s search bar is the number two search bar on the Internet, second only to Google. Collectively world spend 2.9 billion hours on YouTube in one month. So, YouTube has the potential to be an important part of your overall strategy.
Developing better video reach, content, and engagement will discover and segment your videos’ audience or audiences, identify the topics your viewers want, ascertain your goals for your audience, create relevant content for each audience, measure your videos’ success with key metrics over time, reach more viewers through paid or organic search methods.
Google plus has a lot of seo-search engine optimization benefits. Effective google plus marketing services can make your company gain a lot from what google plus has to offer. Companies need to use all the features that are offered by google plus and not just posting updates.
For effective google plus marketing services, you need to get a business page systematically. Engage and provide value with users by status updates. The best thing that makes google plus stand out from other social media services like facebook is that brand and status updates can appear at the top page of google search results.
LinkedIn is the most ‘professional’ of the major social networking websites, used by over 135 million business professionals worldwide. Since it is largely focused on B-to-B connections, linkedIn should be a big part of marketing strategy. LinkedIn can be a valuable business tool to help you grow your business.
As a business building tool linked in create brand awareness by brand your linkedIn address, by answering linkedIn questions and actively participating in linkedIn group discussions, ‘warm call’ with sales prospects, with an active list of linkedIn connections, using linkedIn’s introduction features.